Case study — Event Production
Vivid Live: the build that paid for itself.
Vivid Live came to us as event production operators in Las Vegas, USA with a problem that was costing them weekly. The program below is what moved their headline number: Sold out 3 festivals straight.
Fig. 01 — Demand GenerationLas Vegas, USA
The challenge
The funnel leaked after the click: strong creative, decent CTR, then a landing page built in 2021 converting at a third of benchmark with nobody owning the gap.
Agency and client each assumed the other was watching. Neither was. Budget kept moving.
The approach
We mapped the full funnel and priced every leak: impression to click, click to action, action to repeat purchase. Interventions went where the dollars were biggest, not where they were easiest.
Landing infrastructure moved to fast, testable pages with clear experiment rules — one variable, traffic thresholds, decision dates. Campaigns now land on surfaces built to convert.
The mix diversified deliberately: bottom-funnel search, lifecycle email at revenue share targets, and retargeting rebuilt on behaviour instead of all-visitors-everything.
- Landing pages engineered for speed and split-testing
- Weekly decision-driven reporting (no metric museums)
- Quarterly creative and audience strategy refresh
- Creative testing system with a running experiment backlog
The results
The first report that ever fit on one page was also the first one our board actually read.Marc Doyle — Director, Vivid Live
The gallery
Start a project
Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.