Case study — Advisory Firm
Truepath Financial: the build that paid for itself.
Truepath Financial came to us as advisory firm operators in Edinburgh, UK with a problem that was costing them weekly. The program below is what moved their headline number: +143% consultation bookings.
Fig. 01 — Authority SEOEdinburgh, UK
The challenge
The site had suffered through two redesigns without a redirect in sight: legacy URLs 404ing, backlinks pointing into the void, and Search Console showing the archaeology.
Traffic leaks like that don't trend; they drip for years. Every quarter the baseline sank a little lower as equity evaporated.
The approach
The first engagement month was forensic: log-file analysis, coverage archaeology, backlink inventory and a redirect map covering every URL that had ever earned a link or a click.
With the foundation clean, we rebuilt the information architecture into pillars and clusters — one definitive page per intent, internally linked like a reference book.
Reporting spoke revenue from month one: non-brand clicks to money pages, pipeline attribution, and annotations on every change so causality survived the quarterly review.
- One-page revenue dashboard founders actually read
- Redirect map covering every historical URL with equity
- Topic clusters with pillar and supporting content briefs
- Digital-PR assets: data studies and expert commentary
The results
They told us to publish less and refresh more — traffic doubled anyway. The least salesy and most effective advice we'd had.Oliver Grant — Managing Partner, Truepath Financial
The gallery
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Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.