Case study — Home Filtration
Purepath Water: the build that paid for itself.
Purepath Water came to us as home filtration operators in Denver, USA with a problem that was costing them weekly. The program below is what moved their headline number: -43% cost per acquisition.
Fig. 01 — Performance MarketingDenver, USA
The challenge
Growth had stalled behind a single channel: 80% of revenue from one platform whose costs rose 30% year over year while organic, email and referral sat unowned.
The ask wasn't 'more ads' — it was a growth system: diversify acquisition, fix retention economics, and make the whole dashboard legible to a board.
The approach
We mapped the full funnel and priced every leak: impression to click, click to action, action to repeat purchase. Interventions went where the dollars were biggest, not where they were easiest.
Landing infrastructure moved to fast, testable pages with clear experiment rules — one variable, traffic thresholds, decision dates. Campaigns now land on surfaces built to convert.
The mix diversified deliberately: bottom-funnel search, lifecycle email at revenue share targets, and retargeting rebuilt on behaviour instead of all-visitors-everything.
- Creative testing system with a running experiment backlog
- Landing pages engineered for speed and split-testing
- Weekly decision-driven reporting (no metric museums)
- Quarterly creative and audience strategy refresh
The results
They cut our spend by a third and grew revenue in the same quarter. I still don't fully understand how, but the dashboard shows exactly where.David Lindqvist — Owner, Purepath Water
The gallery
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Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.