Case study — Architecture Studio
Fernwood Architects: the build that paid for itself.
Fernwood Architects came to us as architecture studio operators in Portland, USA with a problem that was costing them weekly. The program below is what moved their headline number: +3.1x portfolio enquiries.
Fig. 01 — Identity + Site DesignPortland, USA
The challenge
Every new asset was a fresh invention: social templates didn't match the site, the site didn't match the deck, and nobody could say which blue was the brand's blue.
The team didn't need a logo refresh. They needed a system that made the next hundred assets inevitable instead of negotiable.
The approach
We ran identity as strategy-first: positioning workshops, audience language mapping, competitive teardown — the mark arrived only after the argument for it existed on paper.
The system shipped as usable infrastructure: tokens, type scales, layout logic, imagery rules and a component library stress-tested with their worst real content, not our best mock content.
Everything handed over with a Figma library the internal team could extend without us: named, documented and versioned like the codebase it generates.
- Tokenised Figma library mapped to front-end code
- Accessibility pass to WCAG 2.2 AA across all core flows
- Rollout kit: email, documents, social and pitch-deck templates
- Positioning and messaging workshop with documented outcomes
The results
Their process killed three directions we would have loved — and delivered one we now can't imagine being without.Tom Okafor — Co-founder, Fernwood Architects
The gallery
Start a project
Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.