Case study — Dental Group (11 locations)
Clearwater Dental: the build that paid for itself.
Clearwater Dental came to us as dental group (11 locations) operators in Tampa, USA with a problem that was costing them weekly. The program below is what moved their headline number: +312% map-pack calls.
Fig. 01 — Local SEO ProgramTampa, USA
The challenge
Organic had plateaued at exactly the level of 'we publish sometimes': rankings on page two for everything valuable, traffic flat for six quarters, and paid spend quietly compensating.
Previous agency reports were voluminous and unpersuaded: rankings screenshots, no causation, and a content calendar answering questions nobody was searching.
The approach
We rebuilt the program bottom-funnel first: mapped every money query to a deliberate page, fixed the crawl and canonical layer, then built topic clusters outward from commercial intent.
Content shipped as assets, not posts: refresh of decaying winners, comparison and alternative pages for every competitor, and data pieces pitched for links rather than prayed for.
Local and bottom-funnel came first because they pay first; authority content followed on a fixed cadence tied to a refresh queue, not to 'post weekly' folklore.
- Technical audit with a prioritized fix plan, tracked to done
- Bottom-funnel keyword-to-page architecture
- Refresh protocol for decaying but winning pages
- Local SEO program: profiles, reviews, location pages
The results
First agency that showed us a chart with our changes marked on it. Arguments about what worked just ended.Priya Raghavan — Managing Director, Clearwater Dental
The gallery
Start a project
Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.