Service — 07 / 09

Logo Design for brands that measure.

Logos that survive contact with the real world. Strategy-first identity design: three distinct routes, ruthless refinement, and a mark that works from favicon to billboard.

Logo SuitesBrand MarksIdentity GuidesNaming

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01 — Overview

A logo is a promise compressed into a glance. Trends come and go; what survives is a mark with a reason to exist. Our process starts with positioning — who you are, who you're for, why you're different — and only then moves to form.

You get three genuinely different routes (not three flavors of one), structured feedback loops, and a complete logo suite: primary, stacked, icon, monochrome — production-ready in every format anyone will ever ask for.

02 — What's included

Six pillars. One standard.

Brand strategy lite

Positioning questionnaire and direction-setting moodboards before design.

Three distinct routes

Three concepts with rationale — real choice, not variants.

Complete logo suite

Primary, stacked, icon, wordmark, reverse and mono versions.

Production files

SVG, EPS, PDF, PNG in every context — print, screen, favicon, embroidery.

Usage mini-guide

Clear space, minimum sizes, color codes, do's and don'ts.

Full IP transfer

You own everything, documented in writing.

03 — The process

Weeks, not quarters.

01

Discovery & direction

Questionnaire, competitive scan and two moodboard directions.

02

Concept routes

Three marks presented in context — on your site, card, app icon, signage.

03

Refinement

Two focused revision rounds on your chosen route.

04

Delivery

Complete file suite plus a mini usage guide, organized and labeled.

04 — You receive

Deliverables, itemized.

Assets

Master logo suiteColor + mono versionsSocial avatarsFavicon set

Docs

Mini brand guideType & color specsIP transfer letterFont licensing notes

Investment

from $950 — fixed, itemized and guaranteed.

Every logo design engagement ships with a written fixed quote, milestone payments and our 30-day warranty. No hourly fog, no surprise invoices.

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05 — Questions

Asked often.

Two structured rounds on your chosen route — which, after three strong routes and good discovery, is realistically generous. More rounds available at a day rate.

Yes — that's the Graphic Design service: full identity systems with typography, color, stationery, templates and brand books. Logo projects can upgrade mid-flight.

Yes, as an add-on or bundled: namestorming, trademark pre-screening and domain availability checks.

Rare — but the discovery phase exists to prevent it. If it happens, we diagnose together and produce a fourth direction at a reduced fee rather than force a compromise.

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Pairs well with.

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Let’s build the thing your competitors will copy.

Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.

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