Case study — EdTech
Quantum Learn: the build that paid for itself.
Quantum Learn came to us as edtech operators in Cambridge, UK with a problem that was costing them weekly. The program below is what moved their headline number: 38k → 210k monthly readers.
Fig. 01 — Founder-Led ContentCambridge, UK
The challenge
Leads loved the sales calls and cooled on the follow-up: the materials after the call undid the trust the call built — jargon, stock photos, claims with no receipts.
The founder was the best salesperson and the bottleneck: every message that mattered required her voice, and her calendar was done at 9am.
The approach
We started with excavation: founder interviews, sales-call recordings, support-ticket mining and proposal archaeology — the company's real expertise, transcribed and catalogued.
A voice system came next: vocabulary, sentence shapes, banned phrases and before/after rewrites from their real pages — so every writer after us, internal or external, starts calibrated.
Measurement tracked engagement-depth and sales usage, not pageviews: which assets reps actually send, which pages visitors finish, which lines get quoted back on calls.
- Case study library rebuilt on the stakes-decision-numbers formula
- Newsletter relaunch with a one-idea-one-story-one-ask promise
- Editorial calendar tied to questions from sales calls
- Brand voice system: vocabulary, shapes, bans, before/afters
The results
The style guide was worth the fee alone. Even our proposals sound like us now.David Lindqvist — Owner, Quantum Learn
The gallery
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Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.