Case study — Real Estate
Pinnacle Realty: the build that paid for itself.
Google Ads rework from structure up: intent-tiered campaigns, suburb-level landing pages and call tracking that finally told the truth about what worked.
Fig. 01 — Digital MarketingMelbourne, Australia
The challenge
The funnel leaked after the click: strong creative, decent CTR, then a landing page built in 2021 converting at a third of benchmark with nobody owning the gap.
Agency and client each assumed the other was watching. Neither was. Budget kept moving.
The approach
We mapped the full funnel and priced every leak: impression to click, click to action, action to repeat purchase. Interventions went where the dollars were biggest, not where they were easiest.
Landing infrastructure moved to fast, testable pages with clear experiment rules — one variable, traffic thresholds, decision dates. Campaigns now land on surfaces built to convert.
Lifecycle flows shipped in revenue order: abandonment, post-purchase, replenishment, winback — with suppressions so customers hear a person, not a trigger.
- Quarterly creative and audience strategy refresh
- Creative testing system with a running experiment backlog
- Landing pages engineered for speed and split-testing
- Weekly decision-driven reporting (no metric museums)
The results
They cut our spend by a third and grew revenue in the same quarter. I still don't fully understand how, but the dashboard shows exactly where.James Callahan — CEO, Pinnacle Realty
The gallery
Start a project
Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.