Case study — Senior Living
Golden Nest: the build that paid for itself.
Golden Nest came to us as senior living operators in Raleigh, USA with a problem that was costing them weekly. The program below is what moved their headline number: +97% tour bookings.
Fig. 01 — Local Demand EngineRaleigh, USA
The challenge
Ad spend had scaled faster than measurement: budgets tripled, attribution stayed a shrug, and every channel took credit for the same customers in their own dashboards.
Creative was one video and a hope. Fatigue set in quarterly, CPAs crept upward, and the monthly report was a masterclass in confident vagueness.
The approach
We rebuilt measurement first: server-side tracking, a single source of truth per metric, and channel reports in cost-per-acquired-customer units the CFO could compare honestly.
Creative became a system: testing sprints with hypotheses, hooks from customer language, and a fatigue-based rotation cadence — volume with a method, not a factory.
Lifecycle flows shipped in revenue order: abandonment, post-purchase, replenishment, winback — with suppressions so customers hear a person, not a trigger.
- Channel diversification plan with budget-shift milestones
- Segment infrastructure: RFM, engagement, and suppression lists
- Measurement rebuild: server-side tracking, one dashboard of record
- Lifecycle email flows in revenue order with suppressions
The results
They cut our spend by a third and grew revenue in the same quarter. I still don't fully understand how, but the dashboard shows exactly where.Hannah Brooks — Founder, Golden Nest
The gallery
Start a project
Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.